How to make a press kit.

I first posted this blog entry in August of 2005 and it got great response.  I am reposting it here.  This is the updated version thanks to the people who left me comments on my myspace blog with suggestions.

 
Too many people have been asking me lately what a press kit is and what it is for.  Well, a press kit is sort of a business card for artists in the music industry.  Industry professionals will see you as a more professional artist or group and they will take you more seriously. 
 
 

Here are some key things to include…


 
* A Cover letter letting everyone know why you are sending the package.
 
*A picture of the artist or group ~  8×10 is what is usually preferred with the artist or groups name and contact info on it.
 
*A CD

*A DVD with live performances and interviews

*A DVD with music videos
 
*Copies of newspaper or magazine clippings where you or your group has been written about.  If you have been written about a TON of times then please don’t include all of them.  Just a few or your package will be bulky. 
 
*A Bio – How else will we know who you are and what you have done in your career?
 
*CONTACT INFO:  This is the most important thing.  If there is no contact info, how can we get back to you?  (Include contact info on everything in case something falls out).

Page Links to all of your social networking sites.
 
 

How to package your press kit……
 
Usually artists or groups use a folder to put everything else in.  I have seen fancy ones and I have also seen regular ones.  I have seen customized ones too with all the artist or group info directly on the folder.  (Those are cool!) 
 
THE PRESS KIT IS USUALLY THEN PUT INTO A LARGE ENVELOPE AND SENT OUT TO PROFESSIONALS IN THE MUSIC INDUSTRY (RECORD LABELS, MANAGERS, PUBLICISTS, PUBLISHERS, MAGAZINES, TELEVISION AND JUST ABOUT ANYWHERE ELSE THAT WILL REQUIRE YOUR INFO).  IT IS A VERY IMPORTANT STEP IN YOUR CAREER TO MAKE SURE THAT YOU HAVE A PRESS KIT THAT STANDS OUT FROM THE REST SO THAT THE PROFESSIONALS WILL REMEMBER YOU.

 

SUPER IMPORTANT (Thanks Bill) – DO NOT LIE ABOUT EXPERIENCE.  EVERYONE IS A PHONE CALL AWAY FROM SOMEONE WHO WILL BE ABLE TO FIND OUT THE TRUTH.

 

IF THIS HAS HELPED YOU IN ANY WAY, PLEASE SHARE :)

Artist Advice, Dj Stuff

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