Latin Urban Artists Unite

I will use this as my first post here since this is one of my facebook posts that got everyone telling me to start a blog to help guide artists.  Please subscribe so that you can have access to all of my tutorials, articles, opportunities and interviews with some of the most influential people in the Music Industry.

In January 2006, Sinbad Ontiveros from wrote an article about the Reggaeton movement and chose a few music industry professionals to whom he asked the question, “Is Reggaeton doomed to be a fad like Freestyle music and Miami Booty Bass music???”

There were many different opinions given by the chosen panelists, my reply was this:

“I wouldn’t call Reggaeton a fad at all because it has been around in many forms for years. In the past couple of years it has gotten more popular and for that reason Reggaeton, just like every other style of music that gets popular, has its haters saying that it’s just a fad.  I think that as long as the artists keep making original music with new and improved beats and lyrics, it will be here to stay in some form or another. As far as Reggaeton having what it takes to dominate Latin Music, that’s another story. I would have to say that in some ways it already has started taking control. What do you hear on almost every Spanish Radio station? Reggaeton. What new artists do you hear about on the TV? Reggaeton Artists. What new websites and forums are taking over the Internet? Reggaeton. It has been growing in the public eye for a while now and it’s finally able to have its time in the spotlight. I think that everyone should calm down with the panic that it’s taking over and just let it have its time to shine. I believe that it will evolve in many ways and will eventually slow down but no, I don’t honestly believe that it will ever fully die out.”

Looking back at those times when the radio stations all seemed to uniformly change their formats to play almost all Reggaeton music throughout the day; it makes you wonder if they were trying to phase it out themselves.  The movement was strong back in those days.  Latin Hip Hop and Reggaeton artists were working together for 1 common goal TO BE HEARD.

Lack of experience, laziness, family, drama, work, life, pride, jealousy, being in the music industry for the wrong reasons, etc. are all things that can get in the way of an artist’s dreams.  I have seen great artists with lots of talent decide overnight that they no longer want to be a part of the music industry because of many of those reasons.  I have also seen artists with no talent blow up in the music industry because they kept their eyes on the prize and never lost focus.

I have offered my help to many artists throughout my career, trying to teach them about the business side and what they need to do to push themselves along.  It’s kind of amazing to me how many of them actually took my advice and implemented it into their plans but it’s equally amazing to me how many of them didn’t.

I think it’s about time for Latin Urban Artists to stand back up and reclaim what they were once setting out to dominate.  It’s time to make some decisions.  Ask yourself these questions….

  • Why are you involved in the music industry?  If you said, “Money”, you might as well pack it up and get a day job because you are in the music industry for the wrong reason.  Money is something that comes to you after you handle the things that need to be handled but it can’t be the reason that you decided to do music.


  • Do you LOVE music?  If you don’t, again… pack it up and leave.  The Music Industry doesn’t love you either.  I am married to the music.  It’s my life and anyone not ok with that can move on because there is no place for them here!


  • Is music a career or a job to you?  If it’s a career, train yourself like you would do for a career.  Enroll in a few classes or if you don’t have the money to invest, watch YouTube and read blogs about the music industry.  There is a TON of information out there for you to use for your training.  Also, make sure that you are always behaving professionally.  If you were working your day job, would you bring your (wife, girlfriend, husband, friends, family members) there to sit with you while you work?  It doesn’t look professional when at your shows you have people with you that don’t have anything to do with your career.  If they don’t have a role to play, they don’t belong there.  Don’t drink, don’t smoke, do drugs or anything else that you wouldn’t do at a normal day job when it’s work time.  Start taking your career more seriously and people will start to take you more seriously.


  • How many hours a day do you spend on your music?  I find it crazy how many artists don’t even spend a few hours a day on their music and then tell me that it’s their “career”.  Most people spend at least 8 hours a day working a regular job that they don’t even like and artists that “love” their music careers often put in less time and effort than if they were working for someone else.


  • What are your goals (long term) & (short term)?  If you have no goals, how can you achieve them?  Make some realistic goals and some seemingly impossible goals.  I think once you see how easy achieving your realistic goals is you will be surprised at how much harder you fight to achieve the seemingly impossible ones. 


  • Do you feel that you are taking the right steps to achieving them?  If not, research what it will others who have reached similar goals did to get there.  Of course, you can’t follow their exact plan of action because the music industry changes daily but you will start to see patterns and realize that these patterns + evolution = success.


  • What are some of the things that are stopping you from achieving your goals?  If it’s the people and everyday life situations around you that are stopping you, change things.  Only you can make yourself reach your goals.  Do you want to be successful, or not?


  • Are you making the kind of money that you would like to make in this industry?  If you are like most artists and answered NO to this question, what are you doing to change this? 


Come on people, let’s make some changes for the better and unite on common goals!  Stop fighting with each other and work harder together to make some danceable commercial music that will be played, loved and remembered for years to come!  You can still keep your Latin Hip Hop or Reggaeton roots without throwing at each other all the time.  What a waste of time and effort!  It makes us all look like amateurs.  Put that same time and effort into something that will benefit you in the long run.  Let’s go get this!

If you are curious about who I am or what role I play in the music industry… I am Angela Star.  I am a Music Manager and Internet Publicist.  I also own a marketing company as well as a music placement company that puts artists music into movies, TV shows, video games, commercials, etc.

If you have any questions or comments please contact me at 

Or visit one of my pages…



Artist Advice

Leave a Reply